With over a decade of experience in digital marketing, I have helped top brands and agencies achieve meaningful results across multiple verticals. As a project manager and producer, I led cross-functional teams to deliver large-scale digital marketing initiatives for brands including McDonald’s, Philips Norelco and Monster.com. As a director of client service, digital strategy and business development, I have worked closely with brands including Clorox, TGI Friday’s and Ericsson to develop successful strategies that achieve measurable results for the brand and grow revenue for my employer.
Specialties: Digital strategy, mobile marketing, content marketing, mobile and social gaming, mobile application development, digital media, SEM / PPC, SEO, UX design / IA, website design & development, email marketing.
Lee de la Houssaye
EXPERIENCE
Business Development Manager
Bottle Rocket Apps; Dallas, TX
January 2013 – Present
Bottle Rocket is a full-service mobile app development firm, focused on creating mission-critical, premium brand experiences for the Apple iPhone, iPod and iPad and Android. In three years, Bottle Rocket has completed more than 50 iPhone, iPad and Android apps under the Bottle Rocket brand and for leading companies such as NPR, Disney, ESPN, A&E, American Express, BET, Disney, Discovery Channel and AARP. The company’s apps have won numerous industry accolades for innovative and user-centered design, and frequently appear at the top of their categories on the iTunes App Store. The Bottle Rocket team of senior strategists, architects, developers and artists work their magic from the company’s offices in Dallas, Texas.
Director, Client Strategy and Development
Blockdot; Dallas, TX
January 2012 – January 2013
- Won large projects from top brands and agencies and developed ongoing revenue from those accounts
- Developed trusting relationships with clients and prospects while acting as a strategic consultant in the areas of mobile applications and branded gaming
- Acted as a key resource in driving B2C / inbound marketing efforts
- Worked closely with clients to gain a firm understanding of their business needs and defined cross-platform solutions that meet or exceed goals
- Formulated, presented and rationalized recommended solutions and investment to internal and client leadership
- Acted as client advocate ensuring customer satisfaction and delivery against business objectives
- Authored strategy, creative and project briefs as inputs to internal creative and development teams
Director, Digital Strategy
TMP Worldwide; Dallas, TX
April 2010 – January 2012 (1 year 10 months)
- Progressively increased quarterly progress-to-goal and contributed to region’s achieving goal for the first time in three years
- Planned, delivered, optimized and reported on digital strategies in support of enterprise clients’ talent acquisition efforts
- Presented and explained digital marketing concepts and metrics to client stakeholders across various levels of client’s talent acquisition divisions
- Rationalized investment in digital solutions to leadership at large global enterprises
- Spoke at corporate events and webinars on Web analytics, search engine marketing and social media marketing
- Authored detailed strategic briefs for creative, media, development and other project teams
- Acted as digital SME for South Central region (TX, LA, OK, AR), responsible for educating team members and clients about digital marketing trends, technology and concepts as a driver for developing effective and innovative solutions
Account Director
MarketNet; Dallas, TX
July 2007 – April 2010 (2 years 10 months)
- Led digital strategy and client service in support of a large pharmaceutical account as well as smaller retail, ecommerce and services accounts
- Developed a program integrating online couponing, email marketing and consumer websites to increase client’s opt-in rate by 20%
- Increased a national mattress retailer’s organic search ranking for the most competitive search term from second page to the top two positions in a year’s time
- Developed a promotion that grew a local retail service client’s Facebook fan count by 3,000 in two weeks
- Led new business initiatives from RFP response through pitch resulting in key wins
- Initiatives included corporate and product website strategy and development, web based application development, email marketing strategy and development, rich internet application design and development, mobile application development, SEM and social media marketing campaigns
Sr. Interactive Producer
Moroch Partners; Dallas, TX
July 2006 – July 2007 (1 year 1 month)
- Led all interactive projects at national agency
- Integrated offline sales data with online metrics for the leading fast casual restaurant chain worldwide
- Developed Best in Show Addy winning advergame for the largest employment website worldwide
- Increased operational efficiency by implementing standardized production process
- Managed digital design and production teams and process
- Managed multiple simultaneous projects incorporating SEM/SEO, mobile, advergaming, social media, display / banners, email, online video and analytics
Project Manager – Interactive
RAPP; Dallas, TX
April 2005 – July 2006 (1 year 4 months)
- Teamed with client and internal stakeholders to define business needs and develop appropriate digital solutions
- Responsible for scoping, budgeting, planning, documenting and managing multiple concurrent interactive / database marketing projects
- Teamed with new business group to plan and implement agency website redesign
- Teamed with Rapp Healthcare leadership to plan and implement agency website redesign
- Worked with clients and internal teams across pharma, energy, banking and telecomm verticals
- Led production teams consisting of designers, copywriters, copy editors, QA specialists, developers, software engineers and database administrators
- Projects included email, display, websites, CRM applications and e-commerce
Multiple Positions
Belo Corp.; New Orleans, LA & Dallas, TX
August 1999 – April 2005 (5 years 9 months)Greater New Orleans Area
- As Commercial Content Producer at Belo Corporate (04/2004 – 04/2005): Designed, wrote copy and coded websites for clients of varying sizes throughout the country
- As Web Designer / Developer at Belo Corporate (08/2003 – 04/2004): Consulted with internal and external clients to develop interactive advertising campaigns for a network of 18 major market newspaper and television websites
- As Web Designer / Producer at WWL-TV (06/2002-08/2003): Responsible for all advertising and marketing conception, design and implementation
- As Website Editor at Belo subsidiary WWL-TV (08/1999 – 06/2002):Responsible for editorial decisions during shift for award-winning local TV News website; Wrote and edited news stories from broadcast news and wire reports; captured, selected and edited images and video
EDUCATION
05/1995-05/1999 Louisiana State University Baton Rouge, LA – Mass Communication
AWARDS
- 2006 Dallas Addy Awards – Best in Show, Digital
- Louisiana Associated Press Award – Best Television News Website, 2001
- Southeastern Regional Edward R Murrow Award for Best Television News Website, 2002
- Press Club of New Orleans, Best Television News Website, 2003
